Abigail Hall
Nested within the iconic Woodlark Hotel in downtown Portland, Abigail Hall was creating a courageous new concept inspired by Abigail Duniway, Oregon's Women's Rights pioneer.
Pioneering the Northwest
Abigail Hall was based on a bold vision for an historic space. Honoring the past and yet squarely set in the present, they needed a voice and comprehensive identity to bring their beautiful “Place of Gathering” to life.
Working closely with their team, we crafted a comprehensive identity, including taglines, illustration set, color palette, website, signage, and even their social media strategy to take them through their launch and beyond.
Abigail Hall launched to immediate critical and commercial success, and has maintained its position as one of Portland’s ‘Must See’ locations.
- Brand Strategy
- Social Strategy
- Event Management
- Event Programming
- Wayfinding
- Collateral Design
- Brand Identity