About Face Beauty

Summer Vibes

In partnership with Halsey and the About Face Beauty Team, we supported the About Face Summer Line launch initiative in Los Angeles, from creative design to production and go live. Our work was focused on three major areas: Brand Environment, influencer programming, and production.

Our first task was to design a mobile brand environment that could support both influencer experiences and retail, with capabilities to hit multiple high traffic locations in the LA area.

Next we focused on programmed influencer and retail experiences, building hype and driving digital reach for the summer line launch.

Then we made it all, with creative design, production design, engineering and fabrication of a mobile retail pop up, complete with custom staff dress and commemorative retail bags.

Working closely with the About Face Beauty brand team we were able to create a multi-tiered retail experience that sold merchandise and drove digital integration for the About Face summer launch.