Jordan Sneaker Politics

In partnership with Jordan Brand and Sneaker Politics, we concepted and create a footwear launch and hype events for the people of New Orleans, collaborating with local artists and athletes.

Our work was focused on three major areas; Designing a pop up space that could support both retail and brand experiences in a high traffic marketplace, creating hyperlocal apparel and experiences to speak to the timeless New Orleans artistic culture, and finally programming & strategizing weekly events and footwear launches to bring energy to the space.

Working closely with Jordan Brand Team, Retail brand team, and brand design team, we collaborated with a key local retailer - Sneaker Politics, along with their team, and local artist Bmike, to create multi tiered product launches and events that sold at retail, and drove digital integration for both Jordan Brand and Sneaker Politics.