Lora DiCarlo

Disruptive Pleasure

Using biomimicry and robotics, Lora DiCarlo was disrupting and revolutionizing the pleasure tech industry, and in 2019, Lora DiCarlo’s Osé was selected as an Innovation Awards Honoree at CES, however, the award was rescinded on the basis of “obscenity.” After having their award reinstated, CES 2020 presented a major brand moment for Lora DiCarlo to establish themselves as a leader in the wellness category.

What Lora DiCarlo needed was a cohesive brand strategy and a clearly defined social mission. Our work helped to define their position as a sexual self-care brand built on sex positivity, equity, and inclusion.

Our approach started with a comprehensive brand survey to understand the sex tech space. Much of the industry follows well-worn patterns and we quickly uncovered opportunities for differentiation.

The discovery phase led to a comprehensive brand platform based on positivity, empowerment, and the destigmatization of pleasure. With a strong platform in place, we then built a comprehensive visual language that extended throughout all their marketing efforts, including email, social, digital, web (including e-comm), even extending to the trade show experience for their debut at CES.

Lora DiCarlo’s reveal at CES was a critical moment for the brand. To optimize interest and activate audiences, our art direction, design, and production approach led to a dynamic trade show booth, complete with bold signage and brand-forward retail displays. We chose a modern, yellow sitting room with plush furniture and premium fixtures, where visitors were welcomed to meet Osé and the face of the revolutionary brand, Lora Haddock DiCarlo.

Employing the same visuals and design elements to attract and sustain visitor traffic, we designed a high-functioning e-commerce website. To heighten visual interest and evoke imagination, editorial photography captures feelings of intimacy, sensuality, and euphoria. Color plays an essential role in navigating Lora DiCarlo’s digital space. Pops of yellow, red, and green are found in styling to make each shot uniquely connected to the brand’s color palette. Delicate and abstract illustrations accent subject matter while iconography in the form of simple geometric shapes connects the viewer to product features.

To further connect the brand identity and build awareness across platforms, we extended the brand experience to their email marketing campaigns, social channels, and brand banners.

Our approach worked. Within the first three days of their product launch, Lora DiCarlo saw $1.5 Million in sales, far outpacing their sales targets, and they have since garnered recognition from CES, Popular Mechanics, and Time Magazine’s Best Inventions.