Netflix City of Lights
Netflix was struggling to bring life to a campaign in the midst of a pandemic that was threatening the seasonal traditions we’ve all come to expect. Yes, we were called in to help save Christmas!
"We're so thankful. Our town needs a boost right now with COVID and everything else going on this year, so this just makes our main street shine even more." - Tarah Probst, Mayor of Stroudsburg, Pennsylvania
Natchez, Mississippi
Augusta, Georgia
Alton, Illinois
Vallejo, California
Norman, Oklahoma
Stroudsburg, Pennsylvania
"City of Lights"
A simple idea to create an unannounced Christmas lights pop up experience in some of the hardest hit towns in America. After a long hard year, these folks deserved some Christmas magic and Netflix delivered.
- Concepting
- Copywriting
- Activation Design