Nike House of Innovation
The House of Innovation in midtown New York is Nike's most pinnacle flagship store. Created to showcase the best of the best in product, retail, and technology, the House of Innovation is an inspiring example of what’s possible in retail.
Building the “650”
Hailed as the store of the future, and Nike's pinnacle, technology-infused retail door, the House of Innovation at 650 5th Ave in New York was daunting to bring to life, even for Nike.
For this unprecedented journey, Nike chose Plastic Sunshine to lead their retail launches for the most prominent retail experience in their portfolio. We assembled an all-star team to take the reins and act as an extension of their team, bridging expertise in design, storytelling, vendor management, engineering, and installation.
For the past 5 years, we have worked alongside the Nike teams and continue to play an important role in establishing the House of Innovation as one of the most exclusive retail destinations in the world.
- Retail Design
- Production Design
- Engineering
- Content Creation
- Interactive Development
- Rendering
- Sketchup
- Asset Management
- Production Management
- Fabrication Oversight
- Quality Control
- Install Oversight
- Run of Show
- Install Directives