Olio E Osso
Loved by the likes of GOOP, Anthropologie, and Madewell, Olio E Osso was emerging as a leader in the clean beauty category and approached Plastic Sunshine to help launch their newest offering, a totally natural makeup line.
Color High
Olio needed a holistic marketing campaign to ignite excitement around the launch of their newest product line. Our launch strategy encompassed all marketing comms including web, social, email, PR, influencers, and trade.
Celebrating the fun, vibrant worlds of their lip colors, we imagined the concept of Colore Alto coming to life through vivid imagery that captured the essential beauty of the line and elevated their unique brand story.
Moving into the content creation phase, we produced multiple photo/video shoots to capture all the dimensions of the campaign. From there, we created all materials and directly managed the final rollout.
Our unconventional approach helped Olio E Osso stand out and garner the attention they needed to move into this new space. By launch, consumer interest was at its peak, products were sold out, and the reviews of the new line glowing.
- Content Creation
- Market Research
- Copywriting
- Casting
- Style & Wardrobe
- Production
- BTS
- Music Licensing
- Digital Design
- Community Management
- Social Strategy