Peak Recovery
Recovery can take many forms, and Peak Recovery found that mountain-top experiences were effective healing for addiction recovery. They just needed an identity system to communicate the benefits.
Finding the Route
Peak Recovery discovered years ago that the journey to the top of the mountain could also be a journey to healing. With that as their mission, they began to lead groups recovering from addiction on inspiring mountaineering adventures. What Peak Recovery needed was a way to showcase the good work they were doing and to find a language to help share it with a larger audience.
Our work started by creating a high visibility mark that was simple, direct, and reflected a mountaineering aesthetic. From there, we developed a comprehensive system including type, color, graphics, photography usage, culminating in a brand guideline they could use to create assets moving forward.
Once the visual system was built, we then built a website and a group of marketing assets to help get their new endeavor off the ground. The resulting launch kicked off a successful new season for Peak Performance that literally led them to the top of the mountain.
- Brand Identity
- Website Design
- Collateral Design
- Marketing Assets
- Website Development
- Brand Guidelines