Poppi Mart
Poppi, the healthy soda phenom, wanted to mark a big moment for the launch of their newest flavor, Wild Berry, with a retail activation and multiple events in West Hollywood. They partnered with us to bring this ambitious vision to life.
Poppi fans are true fanatics, so to help build excitement and hype, a wave of teasers were rolled out prior to the event on social and OOH.
To make Poppi Mart more than just a pop-up, we also produced a series of fun, celebrity and influencer events over several days creating a ton of brand hype (and love) as well as a huge amount of content for the season.
And to top it all off, we brought in Paris Hilton to DJ and she did not disappoint! Media outlets caught wind of her appearance and were quick to jump on the heat of the story.
Another key component to the wild success of Poppi Mart was the communication system and visual language. We created a unique set of assets that became an evolution of Poppi’s identity. This created high energy moments in the space as creating a truly special moment for Poppi fans.
After strategizing, concepting, planning, and designing the experience, we then moved into production. We produced and coordinated all the elements for the 5 day event, including fabrication, installation oversight, and event production.
The Future of Soda
Poppi, the healthy soda phenom, partnered with Plastic Sunshine for the launch of their newest flavor, Wild Berry, with a retail activation in West Hollywood called Poppi Mart.
As a TikTok driven brand, Poppi was ready to step out with a new approach, a physical activation. With “dry January” in full effect, this was the perfect time to launch their new new flavor, Wild Berry. In the background, Poppi had just sealed a deal with 7/11, so the “Convenience Store of the Future" became the perfect platform to introduce Wild Berry to the world.
Their vision of the event was the “Future of Soda” and kicked off with a series of parties, with crowds of celebrities and influencers including Paris Hilton, Brittany Xavier, Jodie Woods, Harry Jowsey and many others attending.
For the pop-up, Plastic Sunshine was the creative and production partner for the entire experience, crafting the vision for the event and then bringing it to life. Starting with the “Future Convenience Store” idea, PS created an immersive world with a custom built environment, event merch, Slushee machines, digital content, hologram, and programming. The experience created a rich backdrop for IG and TikTok creators to create content an created a full brand immersion for Poppi fans.
Only open to the public for two days, the Poppi Mart saw 3+ hour-long lines of fans excited to check out the experience.
- Environment Design
- Event Design
- Fixture Design
- Video Content
- Animation
- Branding
- Graphics
- Rendering
- Brand Guidelines
- Location Scouting
- Installation & Strike
- Logistics & Permitting
- Event Management
- Production