Sprite Corner
Sprite wanted to celebrate their decades-long relationship with the hiphop community by creating an inspiring and engaging brand experience.
Obeying Your Thirst
Working closely with the Sprite team, we designed and developed an immersive brand space in Soho modeled after a classic NYC bodega, complete with Sprite-ized products, cash wrap, and a modular stage backdrop made entirely of Sprite bottles.
The space was open for 8 weeks during the summer and hosted nightly events. We partnered with BET, Comedy Central, Vice, and Complex to bring headliners including Vince Staples, Eddie Huang, F Gary Gray, and Nas to the Sprite stage.
The Corner served as a daily platform for the brand and media partners to create and capture social media content including videos, podcasts, interviews, contests, and photoshoots. The activation led to record engagement with over a billion impressions.
- Environment Design
- Concept Development
- Art Direction
- Graphics
- Rendering
- Sketchup
- Engineering
- Fabrication
- Production
- Location Scouting
- Venue Leasing
- Permitting
- Event Management
- Install Oversight
- Run of Show