Sword Health
Sword Health is an online physical therapy resource for some of the most established companies in the world and needed an approachable, yet upscale event booth to help differentiate themselves in the ubiquitous health care space.
A Welcome Space
Starting with their most common footprint, we developed a modular system that could scale up and down depending on venue. For this traveling display environment, we needed to consider durability, modularity, ease of setup and takedown, and most importantly, the brand expression.
As an online service, for most of Sword Health’s customers and users, this is the only physical interaction they would have with the brand. So the space needed to feel upscale yet welcoming, allowing for larger presentations, as well as more individual interactions. To create the right mood, we leaned in on clean surfaces and organic materials, including live plants to help elevate the booth and create an inviting atmosphere at all scales.
Working with their marketing team and the founder, we were able to develop a design language that spoke to the benefits of the brand and worked for all the foreseeable needs as the Sword Health experience travelled around the country.
- Design Strategy
- Environment Design
- Production Design
- Sketchup
- Rendering
- Costing
- Production Management