Une Femme Brand Platform

Always Sparkling

With high profile partnerships in place (Delta Airlines, Ritz-Carlton, Target, etc) Une Femme was already feeling the challenges of a rapidly expanding brand. They needed help pulling it together and creating a focused approach that would solidify their position as a leader in sparkling wines.

Our work started by diving into their brand, their consumers, and their market. What we learned is that groups of women together lift each other up with what we called “Collective Effervescence” and that insight became central to our strategy. This lead to a brand tagline that reflected the collective idea into what became “Always Sparkling.” Always Sparkling represents the best of how people show up and what happens when they gather together around a beautiful bottle of sparkling wine.

With an actionable brand positioning in place, we set to building the brand book that would define the essence of the brand. We explored hierarchy, typography, color, image usage and branding. Our goal was to create a flexible system with some solid foundational elements that would allow the team to create the assets they needed throughout the year, yet maintain a consistent brand language.

We also created a campaign guideline, essentially a “kit of parts” to enable the next year’s worth of campaign assets to be built and leveraged for all their marketing efforts.

This approach worked out great! The growing team at Une Femme was able to work independently and yet manage their brand in the most “Always Sparkling” way.