Widmer Oktofest '23

Prost!!



Widmer has held the longest running Oktoberfest in Portland Oregon and enlisted us, their AOR, to rebrand the event and help make their iconic NW celebration even bigger and better.

To make this year’s festivities more special, they asked us to create a more distinct identity around the event. The starting point was Okto, Widmer’s seasonal festival ale which always tastes best during Oktoberfest. We suggested co-branding the event by naming it Oktofest. Widmer agreed, and Oktofest was born. From there, we created a complete identity system with flexible logos, type and color.

With the identity system in place, we were able to design and produce the marketing materials, event signage, wayfinding, and collateral for the event.

The next step was take on the event itself. We secured the space at the Moda center, a connection that goes back to Widmer’s long-standing relationship with the Portland Trailblazers. Working through the consumer journey, we mapped out the event space, working around fire lanes, egress, power limitations, weight requirements, and the other venues near the space.

From there, we coordinated all logistics of the production of the event. Permits, staffing, vendors, security, fencing, installation, and strike. On the event week, our team oversaw
the build out and management of the entire event.

And it was a great success! On a perfect September day thousands of Widmer fans were able to enjoy a cold brew with friends old and new. Cheers to Oktofest and we’ll see you next year!