Widmer x Timbers
Two home town heroes, Widmer Brothers and the Portland Timbers have a long standing partnership which needed a refresh to match the unified energy of the fans of both of these iconic brands.
RCTID!
The Portland Timbers and Widmer brothers have a passionate fan base, so when we were asked to create a whole new system for the partnership, we jumped right in.
Starting with the rally cry, “Raise your Hefe” we developed a bold system that merges the energy of the fans and the game with the two brands.
We knew this system would cover everything from simple coasters, to stadium sized graphics, so we created a bold, clear typogrphic system that would allow Widmer to be loud and proud when the time came. Integrating this approach with the Hefe packaging art completed our palette. From there, we created a robust set of guidelines for future use. This led to stadium graphics, POS, and a mountain of swag to keep every Timbers fan in as much yellow and green as they could possibly need!
The crown jewel in the system was the packaging. We created a new set of cans, bottles, and carriers for the iconic beer that all true Timbers fans will know and love.
- Brand Strategy
- Concepting
- Copywriting
- Graphic Design
- Product Design
- Production Design
- Guidelines